Dave
Lyon

Car Designer
with a passion for UI
down

24 Years of automotive design experience

General Motors Interior
Executive Director of Design

Design 2007-2012
Asia Pacific Design 2005-2007



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"The different regions and markets of the world are truly unique, but good design cuts through boundaries. It connects culture, imagination, and beauty with function."

01. Vehicle Interiors

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"Design is all about creating an emotional connection with people. It's not enough that a product works well… it should bring real joy."


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"Luxury is more than a collection of rich, beautiful materials... You need to create a compelling experience."

Take Risks

"You have to take risks. You need to create a vision that's just out of reach, and do the hard work of figuring out how to get there- and inspire engineering and manufacturing partners to share the vision. That's how to really change things."

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02. Vehicle Infotainment Systems

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"Every project is an opportunity to learn and grow. Experiment...learn what works and what doesn't- and do better."


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